Performance Marketing: Ads that answer to your goals.

Meta Ads & Google Ads Campaign Management

Campaigns on Facebook, Instagram and Google, planned around what your business needs — online sales or qualified leads — and adjusted as the results come in.

Spend where it counts

Performance marketing is advertising you can measure: spend can be traced to clicks, enquiries and sales. That makes it powerful, and also easy to waste money on if campaigns aren’t set up and watched carefully.

We plan and manage Meta Ads and Google Ads campaigns, for online stores that want sales and for businesses that want enquiries. We start from your goal and your budget, set up conversion tracking so we can see what’s really happening, and keep testing audiences, ads and landing pages to find what works for you — with regular reports in plain numbers.

Selected work

See all our work
    • Meta Ads
    • Google Ads

    Turakhia Optics

    Meta Ads and Google Ads campaigns for a premium eyewear store, which eZephyr also manages.

    • Meta Ads
    • Google Ads

    Royal Collection Store

    Meta Ads and Google Ads campaigns for an online store of luxury pens and stationery, which eZephyr also manages.

    • Meta Ads

    Hero Pen India

    Meta Ads campaigns for an online store of Hero pens, inks and accessories that eZephyr developed.

    • Meta Ads

    Trainiks

    Meta Ads campaigns for a kids’ activewear store, which eZephyr also manages.

    • Meta Ads

    Krimakay

    Meta Ads campaigns for an online kidswear store that eZephyr developed.

    • Meta Ads

    Forum Creation

    Meta Ads campaigns for an online store of men’s kurtas, shirts and whites that eZephyr developed.

What’s included

Everything from setup to ongoing optimisation.

  • Campaign strategy

    Channels and budgets chosen from your goals, whether that’s e-commerce sales or lead generation, and where your customers spend their time.

  • Meta Ads

    Facebook and Instagram campaigns, with ads and audiences suited to each placement.

  • Google Ads

    Campaigns that reach people already searching for what you sell or offer.

  • Audience targeting

    Audiences built from your customers, their interests and your site visitors, and refined as the results come in.

  • Conversion tracking

    Sales, enquiries and sign-ups measured properly from day one, so spend can be traced to results.

  • Testing, optimisation & reporting

    Regular changes to bids, audiences, ads and pages based on what the numbers show, with a clear report on spend and results.

Typical deliverables

  • Channel and budget plan
  • Meta Ads and Google Ads setup
  • Ad copy and creative
  • Conversion tracking
  • Landing page recommendations
  • Monthly performance report

How we work

Test, learn, scale

  1. Set the goal

    Agree what counts as a result — a call, a form, a sale — and what it’s worth to you.

  2. Track it

    Set up measurement before spending, so nothing is guesswork.

  3. Launch small

    Start with focused campaigns and test a few angles at once.

  4. Scale what works

    Move budget towards the ads and audiences that perform, and keep testing.

Let’s make your ad spend accountable.

Share your goals and what you spend today, and we’ll talk through where to start.